This trend is largely due to the banks' rigorous verification process for merchant claims. When a merchant is set to win a chargeback (a "Won" outcome), banks conduct a detailed and thorough review to ensure fairness and integrity. On the other hand, resolutions in favor of the buyer (a "Lost" outcome) often require less scrutiny and can be completed more swiftly. This leads to a higher initial rate of 'lost' cases for merchants. At Chargeflow, we understand these complexities and tailor our strategies to enhance your chances of a successful resolution.
Another key point is that there is a longer delay for getting back a "Won" outcome from the banks, as opposed to a "Lost" outcome based on our data.